Colour Grading

An important part of music video for us this year is the colour grading of it. We have looked at these two videos (Wiz Khalifa and Rihanna) as they both have the muted tones we would like to achieve. We are learning how to achieve these by playing with the exposure, saturation and colour of our footage.

Here are some photos I found on http://www.weheartit.com/ that I thought represented the muted colours we wanted to achieve quite well.



Opening Shot/Setting Shots

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Here is a screen shot of an establishing shot from Wiz Khalifa's Black and Yellow which I thought looked very effective. We are now trying our own establishing shots as we have a huge number of locations open to us.

Nero - Reaching Out

Here is Nero's new video for their song "Reaching Out". Weirdly enough, this video seems to copy the effects used in Metronomy's "The Bay" that we have blogged a lot about before. It uses the same opening with the opening black screens and the continuous split screens. We are still using this effect in our music video. I also really like the old 80's feel to the footage in this music video. We are thinking about adding old home videos in our production to create the feeling of young vs old.

Digipak Research

What is a Digipak?

Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI World Ltd., an Atlas Holdings company
Digipaks typically consist of a gratefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Such packaging is less resistant to abrasion than jewel cases, so it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.
Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Another one goes one step further by totally eliminating the plastic tray and replacing it with a paper tray made from sugarcane and egg carton. Many printers use recycled or sustainable material for the board stock.
Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at music, photo and creative markets.
IMPAC Group, Inc. originally owned the Digipak trademark. That company was acquired by MeadWestvaco (MWV) in 2000 and folded into its AGI Media division. Following this acquisition, the Digipak name and designs were licensed to manufacturers around the world. MWV sold AGI Media to Atlas Holdings in 2010.

(Found on Wikipedia)

Examples...

Twitter Account for Hunt The Noise

We have now created our own Twitter account for Hunt The Noise. We will post updates on the DJ trio, answers questions from our "fans" and ask for opinions/audience feedback.

Lady Gaga

Here is Lady Gaga's new music video/a-whole-feauture-length-film for her single "Marry The Night". Although 13 minutes long, I have watched this over about ten times! I think as a piece of art its beautiful. But from a music video perspective, I really like the fast montage towards the end of the video where the music becomes more fast paced. We hoping to recreate this at the beginning of our music video as a "flashback" element.

The Wanted - Warzone

As much as I hate that this is The Wanted, I do really like the effect used throughout the video. This is the effect that everything around them is in slow motion however they're still singing in time with the song at normal speed. Lana figured out that they had sped up the song as they filmed it, and slowed it back down to normal speed when the edited it. We could perhaps use this for our coursework.