Final Post

Blog is finally closed!

Thank you for taking the time to look over it.

GOODBYE MEDIA!!!!!!

Evaluation Question 1

Question One - In what ways does your music video and Digipak use, develop or challenge forms and conventions of real media products?

Copy of Evaluation Question One on Prezi

Evaluation Question 2

Question 2 - How effective is the combination of your music video, your digipak and album advert?

I felt it was important to create obvious and professional synergy between my music video, my digipak and album advert. One way I thought I could achieve this was through the band logo.

As shown previsiously in my blog, I really liked this image that I found on http://www.weheartit.com/.

I used this image as a template for my logo for Hunt The Noise. The text font appeals to our target audience because it uses a strong, bold font representing our empowered female artists. Capitalising the text represents the strength, power and confidence of our artists.

I used this logo on my digipak and album advert and also included it in our music video.

The effect of this means that the fans and target audience recognise something familiar. It creates a brand and an image for Hunt The Noise.
One way I could have improved this synergy would have been spacing the letters to the "box" as in my digipak and album advert. However, as individual members of our group used a different style of logo, we needed to compromise our decision making, so the text in the video isn't fully justified to the edges of the page.

Another way to create an effective combination between my music video, digipak and album cover is through the colours and images used.

I used the scenery images from our early filming to create my front, back and insides of my digipak and also the image for my album advert.

I used this image for my digipak cover

I also used this image for my album advert. The final product was this:

AND

The effect of having similar images meant that again, the audience and fans saw a familiar pattern throughout the bands promotion and marketing. Also, for people that do not follow the band, it creates a link and almost subconciously makes the band familiar and apparent to them.
I chose this particular image for my digipak and magazine advert because the low angle shot creates the impression of an overwhelming urban setting, infringing on 'the individual' in the city. I wanted to convey the feeling of 'youth' transgressing the boundaries of society.

I deliberately chose a 'typewriter' font for my magazine advert because it conveys a 'retro' feel. The lack of capital letters in my magazine cover juxtaposes with the bold capital letters in my music video. This 'clash' represents the struggles of youth vs adulthood.

I deliberately avoided using images of the female artists in my digipak and magazine advert because I wanted to underpin the theme of 'hidden identity' in my music video.  My concept is that the female DJs are unknown to our audience. In terms of branding, this creates an Enigma Code (Barthes) and adds to the exclusivity of our artists. As our band is from the 'Alternative Indie' genre, we are avoiding the over-exposure and 'star image' of pop music bands, who are recognises purely for their appearance and 'celebrity status.' 

Evaluation Question 3

Question 3 - How did you use media technology in the construction and research and planning stages of your music video?

Evaluation Question 4

Question 4 - What have you learnt from audience feedback?

For audience feedback, I mainly used social networking sites as it produced fast and honest responses. It enabled people to comment and vote as and when the logged on and this established an informal tone which I believe made people more willing to take part.

In the image above, you can see that I have uploaded six images to my Facebook profile. They are all potential album covers for my digipak. I asked people to comment and "like" images that they thought were suitable and appropriate for my Digipak.

This is an example of an image with comments and "likes". Other media students commented and gave reasons why they thought it was best suited.

For the name of our band, we went round and asked people to vote on the name they thought was best for a band of three DJs. I put these results into a chart and as you can see Hunt The Noise came out on top. Creating a chart meant it was easy to see the results and was also a more asthetically pleasing visual aid for my blog. It also furthered my digital technology skills.

We also created a Twitter page for a band where we post links to ideas and drafts of our video. This again enabled fast responses that were easy to access. It made sharing ideas easier and simpler. This is a method used by lots of artists. Here is my analysis and example of JME's twitter.

Here are some responses we got, with extremely positive reactions. 

At the beginning of the course, we also pitched our idea to our media class to gain their ideas.

Here is the prezi and also our pitch to the class.

Copy of media on Prezi

Advantages of doing this means students can verbally describe what the liked/didn't like rather than filling out a sheet of paper and also we could visually show our ideas rather than just speak about them.

Survey

I also created a survey for people to fill out. I asked a sample of 30 individuals, 15 male and 15 female, aged between 13 and 22.

The benefits of a survey are that you have a printed record of results, there are closed answers making results easier to record and confidential.

Here is an example of my survey:

And here are my results:

1. Who do you think this music video was aimed at? (age)

As the results show, our target audience was evident from our music video. This was helpful audience feedback as it meant that we did not have to change our video to suit the age we were targeting. 

2. What genre would you class this video as?

Again, this survey shows that our intended genre was the most dominant in our results however, there may have been confusion with electro. If we had the chance to do our music video again, we may have chosen a different song if we were adamant on keeping an indie/alternative genre.  

3. Did you understand the concept of youth freedom and the idea of hidden identity?

It also came out clear that some of the concepts we wanted to reflect were understood which was positive feedback.

4. Was the narrative clear to you?

A main issue we had with our music video was that not many people understood the narrative however the main comment was "you don't need to understand - the aesthetics make up for it." This was good audience feedback as we was worried whether people would get it, but luckily that didn't seem important. 

5. Did the Digipak tie in with the video?

From my results, it is evident that the vast majority agreed that my Digipak fitted with my music video however one disagreed. I asked this individual why they disagreed and they thought that the image was only quickly used in the video however they did understand the urban link.

6. Did the album advert tie in with the video?

It is clear from my results, that my album advert tied in well with my music video. This was helpful audience feedback as it ensured that my album advert has the desired affect I wished to achieve.

7. Did the teaser video we created entice you?

We thought it would be a really good idea to create a teaser video, much like the Justin Bieber one I spoke about in a previous post. The survey results show that the majority of people asked thought that it was a good idea and they wanted to see the rest of the video.

I also filmed 3 individuals to get some more audience feedback.

Again I got really positive feedback from this and to make it better I should have put them in it!

This type of audience feedback is really helpful as it enables individuals to really explain how they felt about the video rather than circling yes or no on a sheet of a paper.

Final Film

HERE IS OUR FINAL FILM! YAY!

We hope you enjoy.

Teaser Video

Recently, Justin Bieber has released "teasers" for his new video Boyfriend. We really liked this idea and thought we would try and attempt one ourselves and see if it worked.

Here are the examples of Justin Bieber's teasers and the finally the one we created ourselves. We will gain some audience feedback on the idea and whether it actually enticed our intended audience.