Question 2 - How effective is the combination of your music video, your digipak and album advert?
I felt it was important to create obvious and professional synergy between my music video, my digipak and album advert. One way I thought I could achieve this was through the band logo.
As shown previsiously in my blog, I really liked this image that I found on http://www.weheartit.com/.
I used this image as a template for my logo for Hunt The Noise. The text font appeals to our target audience because it uses a strong, bold font representing our empowered female artists. Capitalising the text represents the strength, power and confidence of our artists.
I used this logo on my digipak and album advert and also included it in our music video.
The effect of this means that the fans and target audience recognise something familiar. It creates a brand and an image for Hunt The Noise.
One way I could have improved this synergy would have been spacing the letters to the "box" as in my digipak and album advert. However, as individual members of our group used a different style of logo, we needed to compromise our decision making, so the text in the video isn't fully justified to the edges of the page.
One way I could have improved this synergy would have been spacing the letters to the "box" as in my digipak and album advert. However, as individual members of our group used a different style of logo, we needed to compromise our decision making, so the text in the video isn't fully justified to the edges of the page.
Another way to create an effective combination between my music video, digipak and album cover is through the colours and images used.
I used the scenery images from our early filming to create my front, back and insides of my digipak and also the image for my album advert.
I used this image for my digipak cover
I also used this image for my album advert. The final product was this:
AND
The effect of having similar images meant that again, the audience and fans saw a familiar pattern throughout the bands promotion and marketing. Also, for people that do not follow the band, it creates a link and almost subconciously makes the band familiar and apparent to them.
I chose this particular image for my digipak and magazine advert because the low angle shot creates the impression of an overwhelming urban setting, infringing on 'the individual' in the city. I wanted to convey the feeling of 'youth' transgressing the boundaries of society.
I deliberately chose a 'typewriter' font for my magazine advert because it conveys a 'retro' feel. The lack of capital letters in my magazine cover juxtaposes with the bold capital letters in my music video. This 'clash' represents the struggles of youth vs adulthood.
I deliberately avoided using images of the female artists in my digipak and magazine advert because I wanted to underpin the theme of 'hidden identity' in my music video. My concept is that the female DJs are unknown to our audience. In terms of branding, this creates an Enigma Code (Barthes) and adds to the exclusivity of our artists. As our band is from the 'Alternative Indie' genre, we are avoiding the over-exposure and 'star image' of pop music bands, who are recognises purely for their appearance and 'celebrity status.'
I chose this particular image for my digipak and magazine advert because the low angle shot creates the impression of an overwhelming urban setting, infringing on 'the individual' in the city. I wanted to convey the feeling of 'youth' transgressing the boundaries of society.
I deliberately chose a 'typewriter' font for my magazine advert because it conveys a 'retro' feel. The lack of capital letters in my magazine cover juxtaposes with the bold capital letters in my music video. This 'clash' represents the struggles of youth vs adulthood.
I deliberately avoided using images of the female artists in my digipak and magazine advert because I wanted to underpin the theme of 'hidden identity' in my music video. My concept is that the female DJs are unknown to our audience. In terms of branding, this creates an Enigma Code (Barthes) and adds to the exclusivity of our artists. As our band is from the 'Alternative Indie' genre, we are avoiding the over-exposure and 'star image' of pop music bands, who are recognises purely for their appearance and 'celebrity status.'
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