On Wednesday the 16th we took a trip to RichMix in Shoreditch. We had a talk from Pete Fraiser, the chief examiner, about music videos through time and how to achieve a succesful music video for our coursework.
So music videos started very early - as early as the 1930's. However, this was not made to be a music video. An artist was experimenting with his work and put it to a piece of music so it infact promoted the art work rather than the song.
Dated 1945, we begin to see some of the early forms of music videos coming from Nat King Cole with Frim Fram Sauce. We see elements of voyeurism and the male gaze (the "shocking" shot of the woman's legs).
1964 we see The Beatles music video for "Cant Buy Me Love" which includes footage taken from the film "A Hard Nights Out". Here we see the concept of music videos developing.
The music video industry has now been discovered as people finally saw that there were huge amounts of money to be made from it. Queen released their famous "Bohemian Rhapsody" in 1975.
Now the market was discovered, MTV was founded in 1981. However, they were mainly british acts like Madness and the americans were yet to make their mark. Furthermore there was no black artists or music.
In 1982, Michael Jackson releases "Thriller". This is when black artists make a real breakthrough on MTV and Jackson opens up a whole new window for music videos - a real big money production.
We then see black artists like 50 Cent release his music and his videos are very stereotypical for a rap artist. It includes women in little amounts of clothing, big cars, big houses and "bling" (although I hate that word).
Then we see artists like Jay-Z release real pieces of art for music videos instead of just stereotypical products. The video had thousands of frames and as a media student you can really appreicate the work that has gone into it.
Clearly there has been a huge development in music videos and it very interesting to see the change.
Pete then gave us his top tips for making our video.
TOP TIPS:
1.Practice
2. Choose a song
3. Write a treatment
4. Plan EVERYTHING
5. Set up a blog
6. Know your equipment
7. The shoot
8.Capture your footage
9. The edit
10. Screening
11. Analysis
Hey Joely - just got your comment on my blog - check YOUR blog out, is looking pretty good..
ReplyDeleteThank you so much for your lovely comment - have screen-shotted it for that group so's they can have it on their own blog as feedback - obviously, it's nowhere near finished but yes, I agree, an excellent start!
Excellent work Joely. I'm so proud of your efforts!
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