In JME's new video he uses the camera technique/equipment we learnt about in AS - the SnorriCam. It would be really effective if we could use this in our music video and would look original.
I also really like JME's use of his twitter account. He constantly replies to fans and uses it to promote his up and coming singles, albums and videos. Moreover, the UK Grime artist promotes other artists work as they are all under the group "BBK" (Boy Better Know) - established by JME himself - who now run their own record label which features a huge amount of UK Grime artists.
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