Preliminary Exercise

Wednesday, 14 March 2012

Magazine Advert



Here is my magazine advert that I made for my band Hunt The Noise.

Image: I used the same image that I used for my digipak front cover to create familiarity for my audience. It is a strong image with bold primary colours. It represents the Youth Culture that we explore in our music video and also the urban/ghetto life we are trying to persue. Moreover, one of our main concepts in our video is the idea of hidden identity and I believe that the tower blocks illustrate this well. They do this through the idea that even though you live in the same block of flats as certain people, you haven't encountered them before and therefore their identity is hidden to you. The single lamp-post also represents the single female lead in our music video and I also represented this in my back cover of my digipak.

Font: I used two fonts for my advert, similar to Noah and The Whale's magazine advert. I used the smooth font for "HUNT THE NOISE" which was the same one I used for my digipak. I done this for familiarity and also as it feel its feets my genre. I then used a font that looks like a type writer as this is again similar to what I used for my digipak. It also looks youthful, fitting with our concept.
Colour: I took the idea for my advert from a Marc Jacobs advert and thats the reason I have used a strong image at the top with bold primary colours, a white background and black text. The colours are still quite natural but are strong and represent the fun of the youth.

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